Who am I?

Personal Details

  • Name: Deepak Gupta
  • Date of birth: 30th August 1991
  • Location: Dublin, Ireland
  • Mobile: +353 - 870972485
  • Email: deepak.gupta@ucdconnect.ie

Professional Profile

Deepak is currently full time candidate for Master in Business Analytics at UCD Michael Smurfit Graduate Business School, Dublin, Ireland. Digital Marketer with 3 years of experience in search engine marketing and strategy

Highly motivated professional with strong ability to synthesize data and identify opportunities to improve customer experience. Expertise in driving organization revenue by implementing digital analytical solutions for clients using Tableau, Python etc. Experience in managing annual digital spends of up to € 100K

Actively seeking full time opportunity and available to join from Aug 2017.

My Professional Background

Work Experience

2015 December - 2016 August

Lyxel Labs Pvt Ltd (India)

Assistant Manager - Digital Analytics


  • Led a team of Digital Operations and Analytics Executives to support ongoing strategy, planning, optimization and implementation of best practice across PPC, RTB Display, data and audience segmentation and management, and cross-channel attribution analysis
  • Provided strategic analytics that will influence and drive strategic business decisions and investment optimization for the web, email and mobile channels across the global customer experience
  • Using Analytics we optimize the end to end user experience and conversion of paid traffic across ad group, ad copy, landing page and call to action. Initiating 1-1 targeting and personalization of online experience to drive more acquisitions at a lower cost
  • Using advanced analytical, statistical and regression analysis tool such as R, Tableau etc. to take strategic business decisions and generate actionable insights using digital and non-digital data.

2015 June - 2015 December

Sokrati (India)

Business Analyst


  • Responsible for managing 7-8 clients in parallel from end to end
  • Understanding Client's marketing requirement, setting the right expectation, planning a strategy around the same & proposing right inventory to achieve the desired goal
  • Provided intelligent insights using the advanced analytics and statistical tools such as SPSS, Google Analytics, which helped clients to scale up their marketing campaign and target the right audience
  • Responsible for day to day operations of $ 10k client accounts, requiring interaction with all stakeholders
  • Delivered high-performance campaign with increased ROI on marketing spends as the number of transactions increased

2013November - 2015 May

TCS Innovation Labs (Delhi, India)

Assistant System Engineer


  • Worked under the supervision of leading IT Scientists and Researcher at TCS Innovation Labs (R&D Division), Delhi
  • Experienced in performing knowledge acquisition from SMEs and understating their requirements for PoC
  • Responsible for the development and enhancement of application modules and created python scripts to automate data fetching jobs
  • Worked on Natural Language Processing application and its integration with analytics tools
  • Closely worked with evangelize team (Sales & Marketing) to provide a demonstration of application to clients
  • Experienced in data analysis, data manipulation, data reporting using SAS and relational databases
  • Experienced in SAS Macro, ETL Jobs, SAS SQL, Joins, Constraints and other Proc SQL commands for data analysis

My Education


2016 - 2017

UCD Michael Smurfit Graduate Business School

Dublin, Ireland

Master in Business Analytics - GPA 3.45/4.2, 2:1 First Honors

Thesis Title:Enhancing credit analysis and assessment using geospatial techniques with KPMG Ireland

Key Modules

  • Numerical Analytics and Software
  • Data mining and Applications
  • Quantitative Methods
  • Applied Probability and Statistics
  • Decision Support and Business Intelligence
  • Network Software Modelling
  • Project Management and Decision Analytics
  • Analytical Business Modelling
  • Positions

  • Career Ambassador & Alumni Representative for class of 2017
  • Organizer & Technical Mentor at CoderDojo
  • Class Representative at UCD Students Union
  • 2015 - 2016

    University of Illinois at Urbana-Champaign


    Digital Marketing Specialization - 80.97 % Equivalent to 1:1 Honors


  • Marketing in a Digital World
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
  • Digital Marketing Channels: The Landscape
  • Digital Marketing Channels: Planning
  • Digital Marketing Capstone
  • 2009 - 2013

    Bharati Vidyapeeths College of Engineering

    Delhi, India

    B.Tech (Computer Science Engineering), 72.97% Equivalent to 1:1 Honors

  • Received Prime Minister scholarship for four years during under graduation
  • 2012: Landed a job offer, in the first week of campus placement kick-off
  • Recommendations

    • Dev Batra

      Chief Evangelist, Lyxel Labs

      Deepak was hired to manage our high-value SEM clients and he did a fantastic job in his own diligent ways. He structured our AdWords processes in terms of client reporting templates, optimisation, training other members in the team and opportunities related to lead generation for our business. He not only stood very high on taking initiatives and analytical skills but also aligned very well culturally within the organisation and soon became a very important member of the team. I wish him all the best in his career and hope he continues to make an impact with whatever he chooses to do!

    • Shreyans Bhandari

      CEO, Lyxel Labs

      Deepak reported to me in Lyxel Labs as an Assistant Manager - Digital Manager. He led the SEM team and contributed immensely to take the Data Analytics division ahead. At Lyxel Labs, Deepak was responsible for setting up an analytics and Google SEM team, which develops the products that provide strategic insights about campaign performance, to forecast trend of campaigns and suggest best performing audience while launching campaigns. He used BI and reporting tools to create comprehensive storyboards out of data, which was a great help in analysing and measuring campaign performance. Deepak has excellent communication, a sharp analytical skills and consistently exceeded company quotas, while his client servicing skills were an added asset He is eager to learn, has a good technical foundation and contributes individually as well with the team. Finally, Deepak has proven himself to be a strong cultural fit here at Lyxel. I highly recommend him and know that whoever he works with will find a great ally in him

    • Rishabh Gupta

      Researcher, TCS

      Deepak is a hard-worker with a great team approach. He always likes to help others with creative and problem solving abilities. He is passionate about data analytics and always bring out meaningful information from data. I really appreciate his quality of driving & motivating people to think out of the box. He is an excellent professional, highly energetic and motivated. His analytical skills are exemplary, his integration and pursuit of perfection is second to none. Deepak would be an excellent asset to any team. I have enjoyed all of our encounters and recommend him very highly!

    What I’m best at

    Skills & Knowledge


    Google AdWords & Facebook Ads95%
    SEM & SEO90%
    Marketing Startegy & Account Management 95%
    Business Development & Consulting80%
    BI & Data Visualizations 100%
    Data Mining & Predictive Analytics70%

    Tools & Knowledge

    • Google AdWords
    • Google Analytics
    • CMS (Wordpress,Joomla)
    • SEM & Email Marketing
    • Tableau
    • SAS
    • Talend ETL
    • Python
    • R
    • MySQL
    • HTML

    Language Skills



    • Google AdWords (Fundamentals, Search, Mobile, Shopping)
    • Google Analytics IQ
    • A00-211: SAS Base Programming for SAS 9
    • Data Visualization Tableau
    • Predictive Analytics
    • Foundations of Business Analytics


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